SuperBottoms - Manager - Performance Marketing

About Us:

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, weve evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

We are seeking an analytical and results-driven Paid Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights.

Key Responsibilities:

- Manage and optimize PPC campaigns to ensure maximum efficiency and scale.

- Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.

- Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.

- Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.

- Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Key Skills & Experience:

- Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).

- Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.

- Experience of working on Shopify.

- Data-driven approach with excellent analytical, reporting, and problem-solving skills.

- Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have:

- Exposure to SEO, email marketing, or influencer marketing Familiarity with marketing automation platforms