We are looking for an Assistant Marketing Manager with integrated marketing experience in developing marketing communications strategy, messaging and campaigns for key audiences including industry influencers, (bloggers, press/media, and technical analysts) consumers.
The assistant marketing manager will work closely with the marketing management, brand as well as external agencies to develop a brand value proposition and strategy that effectively communicates our portfolio and associated value proposition to these audiences.
Role & responsibilities :
- As the Assistant Marketing manager, you must maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.
- Must supports the development and execution of offline/traditional, programs for the business.
- Need to do Brand tie-ups to stretch it into new areas where the core competency & brand credibility does not currently exist.
- Translate brand elements into plans and go-to-market strategies.
- Monitor market trends, research consumer markets and competitors activities.
- Experience in similar industries i.e. FMCD (Audio, Lifestyle, Electronics, etc) & having very good exposure in market.
- Working closely with the company's marketing team; enabling them to meet their objectives by providing them with appropriate tools, materials, and presentations
- Build long and short-term growth strategies, influence action across various stakeholders, and effect change in the daily work environment
- Should have done fair amount of work on Brand Building and Marketing
- Capable to draw sales/ marketing plan & monitor expansion of company's business in very focused & fast-growing industrial segments.
- A proven track record of building partnerships and working in a complex, cross functional environment is a key requirement.
- MBAs preferred with experience in Marketing, sales, business development with people management experience
- Strong analytical skills partnered with a creative mind.
- Comfortable in a fast-paced, multi-tasked, high-energy environment.
- Excellent written and verbal communication skills.
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