Subject Matter Expert - Data Analytics

Key Responsibilities :

- Strong hands on knowledge of marketing analytics and marketing frameworks.

- Hands on tools like Google Analytics, Adobe Analytics.

- Conduct deep-dive analyses to identify performance trends, diagnose drivers, and uncover opportunities for process or strategy optimization.

- Frame and test data-driven hypotheses, define KPIs and metrics to assess outcomes.

- Collaborate with stakeholders across business, product, and marketing teams to define analytics requirements and translate them into structured analysis

- Proficient in visualization using Tableau, PowerBI with hands on SQL.

- Lead regular and ad-hoc reporting and insight generation to support business-as-usual (BAU) activities.

- Provide actionable recommendations based on data trends, statistical analyses, and visualizations.

- Support design of experimentation frameworks and testing methodologies (e.g., A/B testing, pre-post analysis).

- Document analytical approaches and ensure consistency and accuracy in data interpretation.

Required Skills and Experience :-

- BE/B.Tech or Bachelor's degree in Mathematics, Statistics, Economics, Computer Science or related field with 6+ years of experience in data analytics or business intelligence.

- Strong proficiency in SQL for data querying and transformation.

- Experience in data visualization and dashboarding using Tableau, Power BI, or equivalent tools.

- Hands-on with Excel, and familiarity with scripting languages like Python or R (good to have).

- Solid understanding of statistical techniques and their applications in experimentation and optimization (e.g., A/B testing, regression analysis).

- Ability to independently explore data, structure analytical approaches, and present compelling narratives from data insights.

- Strong knowledge of marketing analytics and marketing frameworks.

- Able to analyze and conduct impacting driver analysis.

- Exposure to tools like Google Analytics, Adobe Analytics is a plus.

- Strong business acumen and the ability to translate data into meaningful recommendations for business teams.

Education : B.E, B.Tech, BCA, MCA or Similar qualification in Computer Science.