Straive - Senior Lead - Commercial Analytics

Job Title: CPG Commercial Analytics SME.

Level: Associate Director/Director.

Location: Flexible / Hybrid.

Function: Commercial / Data & Analytics / Revenue Growth Management.

Role Overview:

We are looking for a senior leader to drive the data product strategy and value realization across both Trade Promotion Management (TPM) and Revenue Growth Management (RGM) domains.

This role is focused on enabling high-impact commercial analytics through robust, well-architected TPM and RGM data pipelines.

This is not an execution or reporting role - this is a cross-functional, strategic leadership position responsible for translating commercial growth priorities into scalable, trusted, and reusable data assets for use in pricing, promotion, investment optimization, and forecasting.

Key Responsibilities:

Data Strategy & Ownership

- Define and own the strategic roadmap for TPM and RGM data products.

- Translate commercial use cases into enterprise-ready data product requirements.

- Serve as the business-facing lead across pricing, trade promotion, investment ROI, and pack architecture analytics.

Analytics & Value Enablement

- Partner with RGM, Finance, and Sales Analytics teams to activate data in key use cases:.

- Promotion ROI and trade spend effectiveness.

- Net Revenue Management (NRM) performance tracking.

- Pack-price architecture and elasticity modeling.

- Market Mix Modeling (MMM) and promo uplift forecasting.

- Drive data product adoption across business teams through aligned KPIs, semantic layers, and business-friendly design.

Cross-functional Leadership

- Act as the single point of accountability for TPM & RGM data needs across commercial, finance, and digital teams.

- Lead the definition of commercial data standards, hierarchies, and quality expectations.

- Represent the TPM/RGM data domains in data councils, transformation programs, and platform initiatives.

Governance & Quality Management

Required Experience & Qualifications:

Professional Background

- 10+ years in CPG, retail, or related industry in roles spanning Revenue Growth Management, TPM, or Commercial Analytics.

- Deep experience with TPM and RGM data, systems, and analytics.

- Demonstrated leadership in building or governing data products for commercial use cases.

Domain & Technical Fluency.

In-depth knowledge of:

TPM data (spend types, uplift models, claims/deductions, ROI).

RGM data (price ladders, pack architecture, NRM metrics, elasticities).

Proven experience designing data layers in a lakehouse or enterprise data platform.

Familiarity with tools such as SAP TPM, Exceedra, Oracle Demantra, Power BI, Databricks, dbt, or Looker.

Leadership & Communication

Strategic thinker with the ability to align data priorities to business goals.

Skilled in stakeholder management across commercial, finance, and technology organizations.

Strong communication and storytelling skills for both executive and operational audiences.