Role Title: State Head Reporting to: Regional Business Head Department: Sales Broad Objective of the Role: - Direct and manage the sales and distribution team to plan and execute sales and route-to market (RTM) strategies and programs in the concerned state to drive and deliver on assigned targets of turnover, profitability, and volume sold. Job Scope and Responsibilities: Sales Planning and Review: - Participate in the development of the sales strategy for the region to understand the annual sales targets (volume sold, turnover, profitability) and corresponding expectations from the concerned state. - Leverage market intelligence (understanding of demand, consumer behavior, competitor operations, etc.) and provide sales projections to help in quarterly and long-range planning. - Lead the implementation of the regional strategy and sales plan in the state through Primary Sales planning to detail SKUs to be procured per month. - Engage with the Manufacturing Operations team for source planning to optimize cost while ensuring timely delivery vis- vis the Primary Sales plan. Coordinate with the concerned brewery to enable prioritization and line-up of production. - Finalize and monitor the distribution objectives for the state by area and territory. Provide overview to the sales team to achieve budgeted targets. - Review daily sales reports and performance for all products. Identify deviations, analyze root causes, and implement action plans for timely course correction. Sales Operations: - Engage with the Head of Regional Sales to earmark budget for the state vis- vis last year's spends, sales plan, overheads, and costs. Monitor expenditure against the budget and manage deviations. - (In case of a Corporation market) Track to ensure timely generation of Purchase Orders by the CNF. Report any backorders and OFS to the CSO on priority. - Ensure width of distribution and adequate availability of SKUs across depots, distributors, and wholesaler premises. - Ensure adherence to excise norms for import of SKUs (if required). - Follow up with concerned stakeholders for receivables and settlement of claims. - Manage activities pertaining to new brand launches in the state, including: - Registration of product, packaging, and labels. - Procuring excise approvals for brand manufacture. - Pricing of new products. Stakeholder Management: - Build and maintain mutually beneficial relationships both within and external to the organization to ensure achievement of sales objectives. - Engage with government corporations, distributors, and wholesalers to drive increased sales and identify opportunities to enhance visibility and reach of UBL products. - (In case of a Distributor/Wholesaler market) Assume responsibility for the appointment of new distributors/wholesalers and/or changes in Share of Business for existing distributors/wholesalers based on performance analysis. - Engage with concerned stakeholders (Govt./Distributor/Wholesaler) to negotiate a favorable price (rate contract agreement / MRP) for the product based on ROIs and margins. Regional Marketing: - Work closely with the Regional Trade Marketing Manager to drive initiatives that ensure sales growth in the state through consumer-focused activities. - Lead BTL planning for the state by conceptualizing activities to maximize sales while optimally utilizing available budgets. Help customize activities by state and oversee implementation. - Assume responsibility for the timely implementation of trade marketing initiatives. Team Development: - Provide coaching, support, and leadership to the team and ensure adequate development opportunities for team members to enhance skills. - Participate in the recruitment process to identify the right talent for positions within the function. - Establish individual performance expectations and regularly review team members' performance. - Ensure the team imbibes the committed UBL values and culture.

Bhubaneshwar

Kolkata

Others

State Head 

Job Description for State Head  in Envista Education in  Bhubaneshwar Kolkata Others for (4-8) years of experience. Apply Now!