Sresta Natural Bioproducts - Manager - HoReCa & Institutional Sales

Job Title: Sales Manager - HoReCa & Institutional Sales (North India).

Location: Delhi (based).

Region: North India.

Industry: HoReCa (Hotel, Restaurant, and Cafe's) & Institutional Sales.

Experience: 5 years.

Job Description:

- We are looking for a dynamic and results-driven Sales Manager to manage and expand our HoReCa and Institutional Sales business across North India.

- The ideal candidate will have a minimum of 5 years of experience in the HoReCa and Institutional sales segment and will play a pivotal role in driving revenue and expanding market share in the region.

- The position is based in Delhi and will require extensive travel across the North Indian market.

Key Responsibilities:

- Develop and execute the sales strategy for HoReCa and Institutional Sales across North India to achieve revenue targets.

- Build and maintain strong relationships with key customers, including hotels, restaurants, catering companies, and institutional clients (e.g, schools, hospitals, corporate offices).

- Identify new business opportunities and establish long-term partnerships with key accounts in the HoReCa and Institutional sectors.

- Conduct market research to understand customer needs, market trends, and competitor activities, and use the insights to adjust sales strategies.

- Lead, motivate, and manage a team of sales professionals to ensure target achievement and provide ongoing training and support.

- Regularly review sales performance, prepare reports, and provide insights to senior management on the market dynamics and competitive landscape.

- Monitor customer satisfaction and handle any issues or complaints professionally to maintain strong customer relationships.

- Negotiate and close deals with large institutional clients and HoReCa chains.

- Plan and oversee the execution of promotional activities, trade shows, and events to increase brand visibility in the region.

Skills & Qualifications:

- Bachelor's degree in business administration, Marketing, or a related field.

- Minimum 5 years of experience in HoReCa and Institutional Sales, with a proven track record of driving sales growth in North India.

- Deep knowledge and understanding of the HoReCa industry and institutional sales processes.

- Excellent communication, negotiation, and interpersonal skills.

- Strong leadership skills with the ability to lead, motivate, and develop a team.

- Result-oriented with a strategic approach to sales and business development.

- Ability to analyze market trends and customer requirements and adjust strategies accordingly.

- Proficient in MS Office and CRM tools for reporting and tracking sales.

- Willingness to travel extensively across North India.

Preferred Qualifications:

- Experience in the FMCG, food services, or beverage industry.

- Knowledge of regional languages and understanding of regional market dynamics in North India.

- Experience in large-scale institutional deals and contract negotiations.