SplashLearn - Paid Social Media Manager

Position: Paid Social Media Manager

Experience: 6+ years

Qualification: Bachelor's/Master's in Marketing or related field

Location: Hybrid

We're looking for a data-driven, hands-on Paid Social Media Manager to lead performance marketing on Meta and TikTok for our subscription-based mobile app (iOS & Android).

This is a builder role - ideal for someone who thrives on growth, creative testing, and scaling campaigns efficiently.

What You'll Do

- Own full-funnel paid social strategy with ROAS/CAC goals

- Run creative & audience tests, optimize daily performance

- Use tools like GA4, Adjust, Mixpanel, SQL, and automation scripts

- Collaborate with creative teams to build high-converting ad assets

- Explore AI tools for creative automation and campaign scaling

You Have

- 6+ years in paid social (Meta/TikTok) & app growth experience

- Strong grasp of subscription funnels & performance metrics

- Experience with creative briefing, analytics, and testing

Bonus: Familiarity with UGC, Spark Ads, Motion/Pencil, or EdTech/Gaming apps