Specialist - Search Engine Optimization

Title: SEO Specialist

Location: Bangalore

Job Type: Full-time

Must-Haves:

- 3+ years of hands-on SEO experience (agency or in-house).

- Proficiency with SEO tools (e.

, Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog).

- Solid understanding of ranking factors, algorithm updates, and technical SEO principles.

- Experience performing SEO audits and implementing improvements.

- Strong keyword research and content optimization skills.

- Working knowledge of HTML/CSS and CMS platforms (e.g, WordPress, Shopify).

- Proven track record of increasing organic traffic and search rankings.

Job Summary:

We're seeking a highly experienced and driven SEO expert who will own, execute, and evolve the SEO strategies across three dynamic brands.

You'll be responsible for everything from keyword research and on-page optimization to technical audits, link building, local SEO, and performance tracking.

You should be data-driven, hands-on, and results-oriented, with a knack for identifying organic growth opportunities and executing SEO campaigns that drive traffic, leads, and brand visibility.

Key Responsibilities:

- Develop, execute, and optimize SEO strategies for on-page, off-page, and technical SEO.

- Conduct thorough keyword research to guide content strategy and optimization.

- Perform regular SEO audits and recommend solutions to improve site structure, performance, and crawlability.

- Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.

- Optimize existing content and landing pages for SEO and discover new opportunities for content creation.

- Stay up to date with the latest SEO trends, algorithm updates, and best practices.

- Collaborate with web developers to implement necessary technical changes (e.

, schema markup, page speed improvements, mobile usability).

- Build high-quality backlinks through outreach and ethical link-building tactics.

- Track and report KPIs such as traffic, rankings, conversions, and ROI.

Qualifications:

- Proven experience as an SEO Specialist, Digital Marketer, or similar role.

- Strong understanding of search engine algorithms and ranking factors.

- Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.

- Knowledge of HTML, CSS, and website administration (WordPress, Shopify, or other CMS platforms).

- Excellent written and verbal communication skills.

- Analytical mindset with strong attention to detail.

- Ability to manage multiple projects and meet deadlines