Specialist - Search Engine Optimization

Specialist - Search Engine Optimization

Key Responsibilities:

- Develop and implement effective SEO strategies to increase organic visibility and search engine rankings.

- Perform detailed keyword research and competitive analysis to identify content opportunities and optimization areas.

- Optimize on-page elements including metadata, internal linking, content structure, and page performance.

- Collaborate with content, design, and development teams to ensure SEO best practices are followed across all digital touchpoints.

- Track, analyze, and report key SEO metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.

- Stay up to date with the latest SEO trends, algorithm updates, and best practices in luxury and lifestyle domains.

- Support local SEO initiatives and work to improve search performance for specific geographies.

- Monitor and enhance website health, page speed, and mobile usability from an SEO perspective.

Requirements:

- Bachelors/masters degree in Marketing, Digital Media, Communications, or a related field.

- 3 to 6 years of proven experience in SEO, preferably in lifestyle, luxury, or D2C segments.

- Strong understanding of search engine algorithms, ranking factors, and technical SEO.

- Hands-on experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc