Specialist - Public Relations

- We're looking for a dynamic and creative PR Specialist to join our team in Mumbai.

- This role is perfect for a highly motivated individual with a passion for storytelling and a knack for building strong relationships.

- The ideal candidate will have a proven track record of success in a PR agency setting, a strong network of media contacts, and a deep understanding of the Indian media landscape.

Key Responsibilities:

- Develop and Execute PR Strategies: Design and implement comprehensive public relations campaigns to promote clients' projects, events, and initiatives, aligning with their brand goals.

- Media and Influencer Relations: Build and maintain robust relationships with journalists, influencers, bloggers, and industry professionals.

- Proactively pitch stories and secure high-impact media coverage across print, digital, and broadcast platforms.

- Content Creation: Draft compelling press releases, media kits, fact sheets, and other promotional materials.

- Work with the team to craft engaging narratives and brand messaging.

- Event Management: Coordinate and execute PR events, including press conferences, premieres, and interviews.

- Ensure seamless logistics and maximum media attendance and engagement.

- Performance Monitoring & Reporting: Actively monitor media coverage and social media conversations.

- Compile detailed reports on PR effectiveness, including reach, sentiment, and key performance indicators (KPIs).

- Social Media Management: Manage and optimize social media communications and online presence for clients, ensuring brand consistency and engagement.

- Market Intelligence: Stay updated on the latest industry trends, emerging platforms, and competitor activities to inform and refine PR strategies.

Qualifications:

- Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

- An MBA is a plus.

- Experience: 2+ years of experience in a public relations role, with a strong preference for candidates from a PR agency background.

Skills:

- Excellent written and verbal communication skills.

- Proven ability to build and maintain a strong network of media contacts.

- Solid understanding of the Indian media landscape and a keen eye for newsworthy stories.

- Experience with social media platforms and digital PR tools.

- Strong organizational skills and the ability to manage multiple projects simultaneously.

- Creative and strategic thinker with a problem-solving mindset.

Location: Mumbai

CTC: As per industry standards