Specialist - Performance Marketing - Service Industry

We are seeking a data-driven and result-oriented Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads and Meta platforms. The role requires expertise in driving ROI-focused campaigns, improving lead quality, and scaling performance marketing in alignment with business objectives.

Key Responsibilities:

- Plan, execute, and manage paid campaigns across Google (Search, Display, YouTube) and Meta (Facebook & Instagram).

- Develop campaign strategies aligned with lead generation, brand awareness, and conversion goals.

- Conduct audience research, keyword targeting, and competitor benchmarking for effective campaign planning.

- Monitor daily performance, optimize budgets, and ensure maximum ROI on ad spend.

- Write engaging ad copies, design briefs, and A/B test creatives for higher CTR and conversions.

- Track, analyze, and report campaign performance metrics (CPC, CPA, ROAS, CTR, Conversion Rate).

- Collaborate with creative, content, and analytics teams for cohesive campaign execution.

- Stay updated with industry trends, Google/META algorithm updates, and platform innovations.

- Manage remarketing, lookalike, and custom audience campaigns.

- Recommend strategies for scaling campaigns, reducing acquisition costs, and improving overall performance.

Key Skills & Competencies:

- Strong expertise in Google Ads (Search, Display, YouTube) & Meta Ads Manager.

- In-depth understanding of performance metrics (CPA, ROAS, LTV, Conversion Funnel).

- Hands-on experience in tools like Google Analytics, Tag Manager, Data Studio, SEMrush.

- Strong analytical & problem-solving skills.

- Ability to manage large budgets & high-volume campaigns.

- Experience in performance marketing for [Healthcare / E-commerce / BFSI / relevant industry].