Specialist - Growth Marketing/B2B Segment - IT

Expected Notice Period: 30 Days.

Shift: (GMT+05:30) Asia/Kolkata (IST).

Opportunity Type: Hybrid (Ahmedabad).

Must have skills required:

- US Market

- B2B

- Growth Strategies

- Organic Lead Generation

Role Overview

- We're looking for a performance-driven Growth Marketing Specialist who can independently lead B2B marketing initiatives focused on the US tech market.

- This is a hands-on role where you'll build and execute campaigns that generate qualified leads and create real business impact.

- You'll report directly to leadership and collaborate closely with sales to align efforts.

Key Responsibilities

- Plan and execute demand generation campaigns targeting US-based tech companies.

- Drive performance across paid campaigns, email automation, and LinkedIn outreach.

- Build and manage outbound sequences using tools like Clay and Instantly.

- Run growth experiments to identify what drives conversions and pipeline.

- Create campaign assets (messaging, briefs, sequences) and collaborate with internal teams as needed.

Requirements

- 3-6 years of B2B growth or demand generation experience, ideally in IT services, talent/staffing, or tech-focused companies.

- Demonstrated success in generating business from US-based clients.

- Strong understanding of B2B funnel, lead qualification, and campaign optimization.

- Proficient in tools like LinkedIn Ads, HubSpot (or similar CRM/marketing automation tools), Instantly, and Clay.

- Excellent communication, campaign planning, and execution skills.

- Self-starter mindset with a bias for action and results.

Interview Process

- Interview Round 1 (Previous experience/Strategies)

- Short Assignment

- Final Round (Previous experience & Culture Fit)