Specialist - Google Analytics

Responsibilities:

- Google Analytics 4 (GA4) Expertise:

- Lead the implementation and configuration of Google Analytics 4 for our web and app properties.

- Develop and maintain GA4 reports and dashboards to track key performance indicators (KPIs).

- Perform in-depth data analysis in GA4 to identify trends, patterns, and opportunities for optimization.
- Stay up-to-date with the latest features and updates of Google Analytics 4.

- Google Analytics Implementation and Configuration (Universal Analytics & GA4):

- Implement and manage Google Analytics tracking codes (using Google Tag Manager or direct implementation).

- Configure goals, events, custom dimensions, and metrics to capture relevant user interactions.

- Ensure data accuracy and integrity through regular audits and troubleshooting.

- Collaborate with developers and other stakeholders to implement tracking requirements.

- Data Analysis and Reporting:

- Analyze website and app data to understand user behavior, identify areas for improvement, and measure the effectiveness of marketing campaigns.

- Develop and deliver regular and ad-hoc reports and presentations to stakeholders, providing clear and actionable insights.

- Translate complex data into understandable formats for both technical and non-technical audiences.
- Identify opportunities to optimize website content, user flows, and conversion rates based on data analysis.

- Analytics Tools Proficiency:

- Demonstrate strong proficiency in Google Analytics (both Universal Analytics and GA4).

- Experience with other analytics tools such as Adobe Analytics is a plus.

- Familiarity with data visualization tools (e.g., Google Looker Studio) is advantageous.

- Google Ads Integration:

- Integrate Google Analytics with Google Ads to track campaign performance and optimize advertising spend.

- Analyze the impact of Google Ads campaigns on website traffic, conversions, and user behavior.

- Provide insights and recommendations for improving Google Ads campaign effectiveness based on analytics data.

- Collaboration and Communication:

- Work closely with marketing, product, and development teams to understand their data needs and provide relevant insights.

- Communicate effectively with stakeholders to present findings and recommendations.

- Participate in cross-functional projects to ensure data-driven decision-making.

- Staying Updated:

- Continuously learn and stay updated on the latest trends and best practices in web analytics and digital marketing.

Skills Required:

- 4-6 years of relevant experience in Google Analytics.

- Proven experience in Google Analytics 4 implementation and reporting.

- Strong knowledge of GA4 configuration and data analysis.

- Proficiency in analytics tools such as Google Analytics and ideally Adobe Analytics.

- Solid understanding of Google Ads integration and its impact on website analytics.

- Excellent analytical and problem-solving skills with the ability to interpret complex data.

- Strong communication and presentation skills.

- Ability to work independently and as part of a team.

- Experience with Google Tag Manager is a plus.

- Familiarity with SQL or other data querying languages is a plus.

- Master's /Bachelor's degree in a relevant field (e.g., Marketing, Business, Statistics, Computer Science)