Role Overview:

We are seeking a talented and creative Digital Marketing Specialist to join our team.

In this role, you will be responsible for developing and executing digital marketing strategies that enhance our brand presence and drive lead generation for our luxury properties, footfall for our hospitality and gastronomy businesses, and growth for the overall brand domestic and international.

You will also create visually stunning graphic designs and content that align with our brand identity and appeal to our high-end clientele.

Key Responsibilities:

Digital Marketing Strategy:

- Develop and implement comprehensive digital marketing strategies across social media platforms (e.g, Instagram, Facebook, LinkedIn) to increase brand awareness and engage potential clients.

- Manage and optimise Google My Business and other business listing sites to improve local SEO.

- Execute social media campaigns, including content creation, scheduling, and performance analysis.

- Collaborate with influencers and manage partnerships to expand reach and credibility.

- Utilise data analytics and AI tools (e.g, chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.

- Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, such as virtual tours, voice search optimisation, and sustainability-focused marketing.

Content Creation:

- Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.

- Edit video content, such as property tours and lifestyle videos, to showcase our properties.

- Develop and manage blogging and content marketing initiatives to enhance web presence and SEO.

- Ensure content is multilingual where necessary, catering to international clients (e.g, English, Portuguese), using online tools or collaborating with teams overseas.

- Must travel to Projects/ caf outlets to capture content, and support all periodical shooting.

Website enhancement for marketing:

- Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.

- Implement technical SEO best practices in collaboration with the web development team.

- Manage and optimise paid advertising campaigns on platforms like Google Ads and social media.

International Marketing:

- Adapt marketing strategies for different international markets, considering cultural nuances and local preferences.

- Coordinate with teams in different regions (e.g, Portugal, UK, So Tom and Prncipe) to ensure consistent branding and messaging.

Innovation and Trends:

- Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalisation, and sustainability-focused campaigns.

- Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Qualifications:

- Education: A Bachelor's degree in Marketing, Digital Marketing, Graphic Design, or a related field is preferred.

- Relevant diplomas may be substituted.

- Experience: At least 5 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.

Technical Skills:

- Experience with social media management tools (e.g, Hootsuite, Buffer) and analytics platforms (e.g, Google Analytics, Facebook Insights).

- Proficiency in graphic design software (e.g, Adobe Creative Suite: Photoshop, Illustrator, InDesign), video editing tools (e.g, Adobe Premiere) and platforms such as Canva.

- Knowledge of AI and machine learning applications in marketing, such as chatbots and predictive analytics.

Marketing Expertise:

- Strong understanding of digital marketing principles, including SEO, social media marketing, content marketing, and paid advertising.

- Experience with luxury brand marketing and creating content for high-end audiences.

Communication:

- Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.

What We Offer:

- Opportunity to work with a global brand and leading luxury real estate developer with a diverse portfolio of industries and international locations.

- Competitive salary and benefits package, and a dynamic and creative work environment.

- Professional development and growth opportunities in a fast-growing company with a diverse portfolio of industries and international locations.