Specialist - Digital Marketing

Digital Marketing Specialist

Key Responsibilities:

Social Media Marketing (SMM):

- Develop and execute engaging social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.

- Plan and schedule compelling content.

- Monitor audience engagement and optimize performance.

- Run targeted paid campaigns to maximize reach and ROI.

Google Ads & PPC Campaigns:

- Plan, create, and manage Google Ads (Search, Display, Shopping, and YouTube).

- Continuously optimize campaigns to improve ROI.

- Conduct A/B testing to enhance ad performance.

Search Engine Optimization (SEO):

- Implement on-page and off-page SEO strategies.

- Conduct keyword research and optimize web content.

- Build high-quality backlinks and ensure adherence to technical SEO best practices.

Analytics & Performance Tracking:

- Track and report key metrics using Google Analytics, Facebook Insights, etc.

- Analyze campaign data and provide actionable insights.

- Utilize Google Tag Manager and Facebook Pixel for effective tracking.

Requirements:

- Minimum 5 years of proven experience in Digital Marketing.

- Expertise in Social Media Marketing, Google Ads, and SEO.

- Strong analytical skills with hands-on experience in Google Analytics, Google Tag Manager, and Facebook Pixel.

- Proficiency in tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.

- Knowledge of content marketing, email marketing, and lead generation is a plus.

- Excellent communication and strategic thinking skills.

- Ability to thrive in a fast-paced, results-oriented environment.