Specialist - Digital Marketing

Role Responsibilities:

- Develop and implement effective digital marketing strategies.

- Manage and optimize PPC advertising campaigns across various platforms.

- Conduct market research to identify trends and opportunities.

- Create high-quality content for websites, blogs, and social media channels.

- Analyze website traffic and user engagement metrics using Google Analytics.

- Design and execute email marketing campaigns to increase customer retention.

- Perform SEO optimization to enhance online visibility and search engine ranking.

- Monitor and report on the effectiveness of marketing campaigns.

- Manage social media platforms, ensuring timely and engaging content.

- Develop brand strategies to reinforce Mindtel's market position.

- Collaborate with creative teams to produce visually appealing marketing materials.

- Utilize A/B testing to optimize marketing campaigns.

- Engage with customers and stakeholders to gather feedback and improve services.

- Stay updated with industry trends and best practices in digital marketing.

- Participate in training sessions to enhance personal skills and knowledge in digital marketing.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- 3+ years of experience in digital marketing.

- Proficiency in SEO and SEM techniques.

- Strong knowledge of social media platforms and strategies.

- Experience with email marketing tools like Mailchimp or HubSpot.

- Familiarity with Google Ads and content management systems.

- Excellent analytical skills and attention to detail.

- Ability to manage multiple projects simultaneously.

- Strong communication and interpersonal skills.

- Creative mindset with the ability to think outside the box.

- Proven track record of successful campaigns.

- Knowledge of HTML and CSS is a plus.

- Ability to work collaboratively in a team environment.

- Strong organizational skills and time management capabilities.

- Willingness to adapt to changing trends and technologies