Specialist - Digital Marketing

- Develop engaging and informative B2B content, including blogs, case studies, whitepapers, and eBooks.

- Collaborate with subject matter experts (SMEs) to create technically accurate and valuable content for targeted - audiences.

- Assist in creating marketing collateral like brochures, newsletters, email templates, and sales enablement materials.

- Edit and proofread content to ensure alignment with brand tone and messaging.

- Perform keyword research to guide content strategy and boost search rankings.

- Optimize web content for SEO, including meta descriptions, title tags, headers, and on-page SEO best practices.

- Conduct regular SEO audits and track website performance using tools like Google Analytics, Ahrefs, or SEMrush.

- Work with the development team to implement technical SEO improvements when needed.

- Social Media Management: Develop and execute a B2B-focused social media strategy with an emphasis on LinkedIn and Twitter.

- Create, schedule, and manage posts to boost engagement and reach key decision-makers.