Specialist - Consumer Insights & Social Listening

Title: Consumer Insights & Social Listening Specialist

Key Responsibilities:

- Deliver recurring reports focused on consumer behavior, sentiment, and digital content trends across social media and other online platforms.

- Interpret social conversation data to identify emerging insights about consumer needs,

motivations, and pain points.

- Draft compelling and structured insight-rich narratives aligned with brand/business goals and key audience priorities.

- Validate queries, tags, and data outputs prepared by junior analysts to ensure data quality and accuracy.

- Collaborate with cross-functional teams to enhance reporting frameworks, dashboards, and storytelling formats.

- Participate in strategic discussions to improve the impact and application of consumer insights across brand and marketing teams.

- Support metadata tagging, taxonomy structure validation, and dataset curation for research consistency.

- Conduct ad hoc research and support proof-of-concept (POC) analysis with actionable

consumer and contextual insights.

Required Skills & Qualifications:

Professional Experience:

- 2-4 years of experience in digital analytics, social intelligence, or consumer insights roles.

- Hands-on experience with at least one major social listening platform such as:

Sprinklr

Talkwalker

Meltwater

Brandwatch or similar tools.

- Proven ability to analyze KPIs such as:

Engagement

Sentiment

Share of Voice (SOV)

Content type performance

Technical & Analytical Skills:

- Strong proficiency in Microsoft PowerPoint and Excel for data visualization and storytelling.

- Understanding of digital consumer behavior, audience segmentation, and content

effectiveness metrics.

- Experience with dashboards and automated reporting frameworks is a plus.

Communication & Collaboration:

- Excellent written and verbal communication skills, particularly in a business reporting or

insights presentation context.

- Comfortable working cross-functionally with marketing, brand, and analytics teams.

- Detail-oriented with strong organizational and time-management skills under tight deadlines.

Education Requirements:

- Bachelors degree in Marketing, Business Analytics, Communications, Psychology, Sociology, or a related field.