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116
Applications: 21
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Posted in
Sales & Marketing
Job Code
1602159
Sowparnika Projects - Social Media Specialist
Posted 2 months ago
Posted 2 months ago
Key Responsibilities: Social media specialist
Content Strategy & Planning
- Coordinate with branding, design, and content teams to plan platform-specific content (static posts, reels, stories, carousels, videos, etc.
Social Media Management
- Write engaging captions and hashtags that reflect the brand tone and resonate with the target audience (homebuyers, investors, NRI clients).
- Manage paid social campaigns in coordination with the performance marketing team.
Community Engagement
- Build and nurture an active online community to drive brand affinity and trust.
Campaigns & Promotions
- Collaborate with influencers, photographers, and video creators for high-impact visual storytelling.
Performance Tracking & Analytics
- Use insights from tools like Meta Business Suite, Instagram Insights, and third-party tools to optimize content and strategy.
- Prepare monthly reports with recommendations for performance improvement.
Trend Monitoring & Innovation
- Recommend and implement creative formats like reels, polls, live videos, 3D walkthroughs, or virtual tours.
Qualifications:
- 2-5 years of experience in social media management, preferably in real estate, lifestyle, or lead-based industries.
Key Skills:
- Strong understanding of Facebook, Instagram, YouTube, LinkedIn, and Twitter algorithms and best practices.
- Basic knowledge of graphic/video tools like Canva, Adobe Suite, or mobile editing apps.
- Strong coordination and project management abilities.
- Familiarity with real estate audiences, project promotion strategies, and buyer engagement
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Posted By
Job Views:
116
116
Applications: 21
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1602159
