Sowparnika Projects - Performance Marketing Specialist

Key Responsibilities:

Performance markeing specailsit

Paid Campaign Management:

- Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other paid marketing channel.

- Optimize ad creatives, copy, targeting, and bidding strategies for maximum performance.

- Execute retargeting/remarketing campaigns to re-engage potential buyers.

Lead Generation & Conversion Optimization:

- Develop and execute performance campaigns focused on generating high-quality leads for ongoing and upcoming projects.

- Track lead sources, CPL (cost per lead), and lead-to-site-visit or lead-to-sale ratios.

- Collaborate with the CRM and sales teams to ensure campaign alignment with lead conversion goals.

Analytics & Reporting:

- Monitor campaign performance daily using tools like Analytics, Google Ads, Facebook Ads Manager, and other platforms.

- Generate weekly/monthly performance reports highlighting key metrics: CTR, CPL, CPA, ROAS, SVD, CPS etc.

- Use insights to recommend changes for improving campaign effectiveness and reducing costs.

Landing Page & Funnel Optimization:

- Work with content and design teams to develop high-converting landing pages and lead forms.

- Perform A/B testing on ads, creatives, CTAs, and landing pages to improve results.

- Ensure website tracking (pixels, UTM tags, GTM) is correctly implemented.

Budgeting & Vendor Coordination:

- Manage media budgets efficiently across platforms.

- Coordinate with digital agencies (if applicable) for campaign execution and deliverables.

- Ensure maximum ROI from every ad spend through strategic budget allocation.

Qualifications:

- Master's degree, Digital Marketing course is additional, or related field.

- 5-8 years of hands-on experience in performance marketing, preferably in the agency, real estate CP Firm or developers or lead-based industry.

Key Skills:

- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and retargeting platforms.

- Strong knowledge of real estate buyer journey, customer personas, and digital funnel optimization.

- Proficient in tools like Google Analytics, Google Tag Manager, and CRM platforms (e., Salesforce, HubSpot).

- Data-driven, analytical mindset with excellent reporting skills.

- Ability to manage multiple campaigns and meet tight deadlines