Sowparnika Projects - Offline Media Planner & Activation Role

Key Responsibilities: offline media planner & activation

Offline Media Planning & Buying:

- Develop media plans based on project launch goals, budget, and TG (target group).

- Plan and buy space in traditional media channels such as:

- Newspapers (local and national)

- Outdoor (hoardings, billboards, gantries)

- Radio, Cinema ads, and Magazines

- Coordinate with media agencies and vendors for execution and rate negotiations.

- Monitor media performance and share post-campaign reports.

- BTL Activation & On-ground Marketing

Plan and execute on-ground events like:

- Mall activations, society outreach, RWA campaigns

- Roadshows, kiosk setups, and walk-in events

- Property expos and real estate fairs

- Liaise with production agencies for branding collaterals, standees, booths, and setup logistics.

- Manage permits, manpower, and branding consistency at every activation site.

- Budgeting & Vendor Management

- Track budgets, ensure cost efficiency, and evaluate vendor performance.

- Handle vendor onboarding, coordination, and payment process.

- Lead Generation & Footfall

- Plan media and activations to optimize leads and site visit conversions.

- Integrate offline efforts with digital campaigns to amplify impact.

- Support CRM in tracking campaign-wise lead sources and attribution.

Reporting & Documentation:

- Prepare campaign performance reports with footfall, enquiries, and ROI.

- Document post-activation learnings and improvements.

Qualifications:

- 3-6 years of experience in offline media planning, preferably in real estate, retail, or event management.

Key Skills:

- Strong local market knowledge and media vendor networks

- Understanding of TG profiling and media effectiveness

- Excellent coordination, negotiation, and execution skills

- Ability to work under pressure with tight deadlines