Sowparnika Projects - Content Strategist

Content strategeist

Key Responsibilities:

Content Strategy & Planning:

- Develop and execute a content calendar aligned with marketing campaigns, project launches, and seasonal promotions.

- Collaborate with design, digital, sales, and branding teams to identify content needs and opportunities.

Content Creation:

Write and edit content for:

- Project brochures, leaflets, flyers, and sales kits

- Website pages, blog posts, and SEO landing pages

- Social media posts, ads, captions, and reels

- Emailers, newsletters, WhatsApp campaigns

- Print ads, hoardings, and AV scripts

- Create emotionally engaging, persuasive content that drives buyer interest and lead generation.

Digital Marketing Support:

- Work with SEO/SEM teams to develop keyword-rich content for improved search visibility.

- Assist in writing Google Ads, Meta Ads, remarketing copy, and retargeting campaigns.

- Support content development for property portals (e., 99acres, MagicBricks, Housing.com).

Brand Voice & Consistency:

- Maintain consistent brand tone across all content formats and platforms.

- Uphold quality standards and proofread all copy for accuracy, grammar, and messaging alignment.

Market & Competitor Research:

- Analyze trends in real estate communication, buyer behavior, and competitor content strategies.

- Use insights to craft relevant, customer-centric messaging.

Qualifications:

- Master's in Mass Communication, Journalism, Marketing, English, or related field.

- 3-6 years of experience in content writing, preferably in real estate, lifestyle, or digital marketing agencies.

Key Skills:

- Excellent written and verbal communication in English (regional language proficiency is a plus).

- Strong copywriting and storytelling abilities for both B2C and B2B audiences.

- Familiarity with SEO principles, Google Analytics, and CMS tools (WordPress, etc.

- Attention to detail and ability to manage multiple deadlines.

- Understanding of real estate buyer personas, project USPs, and lead generation funne