SocialPilot Technologies - Specialist - Search Marketing

Search Marketing Specialist

Key Responsibilities:

Search Engine Marketing (SEM / PPC):

- Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other search platforms.

- Conduct keyword research and audience targeting to maximize ROI.

- Monitor daily budgets, performance metrics (CTR, CPC, CPA, ROAS), and campaign KPIs.

- Write compelling ad copy and A/B test headlines, descriptions, and calls-to-action.

- Perform bid adjustments and budget reallocations based on performance trends.

- Set up and manage conversion tracking (Google Tag Manager, Google Analytics, UTM tagging).

Search Engine Optimization (SEO):

- Conduct keyword research, competitor analysis, and on-page audits.

- Optimize website content, metadata, and internal linking for SEO performance.

- Collaborate with content creators to develop SEO-optimized blog posts and landing pages.

- Track and report on SEO KPIs including rankings, organic traffic, bounce rate, and domain authority.

- Identify and resolve technical SEO issues (e.g., page speed, crawl errors, broken links).

- Use tools like Google Search Console and Screaming Frog for analysis and optimization.

Analytics & Reporting:

- Build dashboards and generate regular reports on search performance using Google Analytics, Looker Studio, or other platforms.

- Analyze trends, extract insights, and make data-backed recommendations for improvement.

- Stay updated on algorithm changes, ad platform updates, and emerging tools.

Required Skills & Qualifications:

- 5 to 8 years of experience in Search Marketing (both SEO and SEM).

- Hands-on expertise with Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and Google Search Console.

- Strong understanding of keyword strategy, bid management, and A/B testing.

- Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and similar.

- Solid understanding of HTML, JavaScript basics, and web page structure.

- Ability to write, analyze, and optimize ad copy and landing pages.

- Excellent analytical, Excel/Sheets, and reporting skills.

Preferred Qualifications:

- Google Ads and Google Analytics certifications.

- Experience with eCommerce platforms (e.g., Shopify, Magento) or CMS like WordPress.

- Familiarity with programmatic and display ad networks is a plus.

- Basic knowledge of paid social platforms (Meta, LinkedIn, etc.)

What We Offer:

- Opportunity to manage campaigns with large-scale budgets and global reach.

- A collaborative and data-driven marketing team environment.

- Access to premium SEO and SEM tools and platforms.

- Flexible work hours and remote work options