SocialPilot Technologies - Senior Manager - Digital Marketing

Senior Digital Marketing Manager Role Overview

Job Summary

The Senior Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products or services online. We are seeking a highly skilled professional to lead our digital marketing efforts.

About the Role

- Develop and execute digital marketing strategies to drive online traffic to our website and social media platforms.

- Manage and optimize paid digital advertising campaigns on Google AdWords, Facebook Ads, and LinkedIn Ads.

- Monitor and analyze website analytics and key performance indicators (KPIs) to track the performance of digital marketing campaigns and optimize accordingly.

- Collaborate with the content team to create engaging and relevant content for digital channels, including blog posts, social media posts, and email campaigns.

- Oversee email marketing campaigns and stay up-to-date with the latest trends and best practices in digital marketing.

- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives.

Requirements

- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

- Years of experience in digital marketing, with a proven track record of developing and implementing successful digital marketing campaigns.

- Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.

- Experience managing paid advertising campaigns on Google AdWords, Facebook Ads, and LinkedIn Ads.

- Proficiency in web analytics tools, such as Google Analytics, and experience using data to drive decision-making.

- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.

- Strong analytical skills and attention to detail, with the ability to analyze data, identify trends, and optimize performance