SocialPilot Technologies - Search Engine Marketing

Key Responsibilities:

- Develop and execute performance marketing strategies to meet acquisition, conversion, and ROI goals.

- Manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic, and other platforms.

- Optimize campaigns through A/B testing, bid and budget management, and creative testing.

- Monitor daily performance metrics to understand effectiveness of campaigns.

- Collaborate with creative, content, product, and analytics teams to ensure cohesive messaging and user experience.

- Leverage analytics tools (Google Analytics, Looker, Mixpanel) to generate insights and inform strategy.

- Report on campaign performance and present recommendations for improvement to stakeholders.

- Stay current with industry trends, emerging platforms, and best practices.

Requirements:

- Bachelor's/ Master's degree in Marketing, Business, Statistics, or related field.

- 3 to 6 years of experience in digital or performance marketing.

- Strong understanding of digital ad platforms and performance KPIs (CPA, ROAS, CTR, CVR, etc.

- Experience with tools like Google Ads, Meta Business Manager, Google Analytics, Data Studio, etc.

- Proficient in Excel/Google Sheets and data analysis.

- Ability to work cross-functionally and manage multiple campaigns simultaneously.

- Strong attention to detail and a passion for optimization and results

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