SocialPilot Technologies - Manager - Marketing

Marketing Manager

Job Description:

- Seeking a strategic and results-driven Marketing Manager to lead our marketing initiatives, build a strong brand presence, and generate high-quality leads.

- The ideal candidate will have 5-6 years of experience in marketing, preferably within the Technology Services sector, with a proven track record of driving successful marketing strategies and lead generation campaigns.

- This role requires a blend of strategic thinking, hands-on execution, and team leadership.

Key Responsibilities:

Strategic Brand Positioning:

- Develop and execute strategies to establish BigSteps unique positioning in the market, ensuring differentiation from competitors.

- Identify and market to specific niche audiences, tailoring campaigns to maximize impact and engagement.

Lead Generation and Conversion:

- Drive lead generation across all possible channels, including email marketing, manual outreach, webinars, website optimization, digital advertising, and content marketing.

- Create and implement a robust plan to generate high-quality leads and improve conversion rates.

- Design and implement innovative marketing strategies to drive revenue.

Digital Marketing and SEO:

- Ensure the website is optimized for search engines by applying SEO best practices to drive organic traffic.

- Implement data driven marketing strategies.

- Ability to analyse marketing data, measure campaign effectiveness, and optimize strategies accordingly.

Content Marketing and Campaign Execution:

- Actively participate in content creation, campaign execution, and other essential marketing activities.

Team Leadership and Mentorship:

- Mentor and lead a high-performing marketing team while fostering a collaborative and innovative work environment.

Performance Analysis and Reporting:

- Ability to analyze marketing data, measure campaign effectiveness, and optimize strategies accordingly.

Requirements:

- Experience: 4-8 years of relevant experience in marketing, preferably in Technology Services related to Software Product Engineering, Digital Transformation, or Cloud.

- Proven track record of driving successful marketing strategies, executing high-impact lead-generation campaigns, and establishing strong brand positioning within the Information and Technology sector.

Skills:

- Excellent verbal and written communication skills.

- Strong understanding of SEO fundamentals and ability to leverage them for organic growth.

- Experience in managing and mentoring teams while also being a hands-on contributor.

- Ability to develop and implement data-driven marketing strategies.

- Ability to analyze marketing data, measure campaign effectiveness, and optimize strategies accordingly.

Attributes:

- Strategic thinker with a results-oriented mindset.

- Ability to work independently and as part of a team.

- Strong problem-solving and analytical skills.

- A passion for technology and innovation.

Key Competencies:

- Brand Positioning and Strategy

- Lead Generation and Conversion Optimization

- Digital Marketing and SEO

- Content Marketing

- Team Leadership and Mentorship

- Data Analysis and Reporting

- Marketing campaign execution