SocialPilot Technologies - Digital Marketing Manager

Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services online.

Job description :

- We are seeking a highly skilled Senior Digital Marketing Manager to lead our digital marketing efforts.

- The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.

- They will be responsible for developing and implementing digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement.

Key Responsibilities :

- Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.

- Manage and optimize paid digital advertising campaigns, including Google AdWords, Facebook Ads, and LinkedIn Ads.

- Monitor and analyze website analytics and KPIs to track the performance of digital marketing campaigns and optimize accordingly.

- Collaborate with the content team to create engaging and relevant content for digital channels, including blog posts, social media posts, and email campaigns.

Oversee email marketing campaigns,.

- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to drive results.

- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives.

Qualifications :

- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

- Years of experience in digital marketing, with a proven track record of developing and implementing successful digital marketing campaigns.

- Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.

- Experience managing paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.

- Proficiency in web analytics tools, such as Google Analytics, and experience using data to drive decision-making.

- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.

- Strong analytical skills and attention to detail, with the ability to analyze data, identify trends, and optimize performance.