SocialPilot Technologies - Content Head

About the Role:

- We are seeking a visionary and strategic Head of Content to lead our content strategy, creation, and distribution across all platforms.

- This role is pivotal in shaping the brand voice, driving engagement, and positioning the organization as a thought leader in the industry.

- You will be responsible for building and managing a high-performing content team and aligning content initiatives with overall marketing and business objectives.

Key Responsibilities:

- Develop and execute a comprehensive content strategy aligned with brand positioning, target audiences, and business goals.

- Lead the planning, creation, and optimization of multi-format content-including blogs, whitepapers, case studies, videos, infographics, newsletters, and social media posts.

- Manage and mentor a team of content writers, editors, and freelancers.

- Collaborate cross-functionally with marketing, design, SEO, product, sales, and leadership teams to deliver impactful content campaigns.

- Own the editorial calendar, ensuring consistent publishing and content relevance.

- Monitor content performance using tools like Google Analytics, SEMrush, HubSpot, or similar, and adapt strategy based on insights.

- Establish and maintain brand voice, tone, and style guidelines across all communication channels.

- Oversee SEO strategy and execution, ensuring content ranks and performs effectively in search.

- Manage content distribution through owned, earned, and paid channels.

- Develop thought leadership content, executive ghostwriting, and strategic messaging for PR and brand positioning.

- Coordinate with external agencies, guest contributors, and influencers as needed.