SocialPilot Technologies - Brand Identity Creator

About the Role:

- We are looking for a creative and strategic Brand Identity Creator to help shape and express the visual and verbal identity of our brand.

- This role involves crafting compelling, cohesive brand systems that communicate the brand's personality, values, and promise across every touchpoint.

- The ideal candidate will have a strong portfolio in brand development, exceptional design sensibility, and the ability to translate brand strategy into creative expressions that resonate with diverse audiences.

Key Responsibilities:

- Develop and evolve brand identity systems-logos, color palettes, typography, visual elements, iconography, and brand guidelines.

- Translate brand positioning and strategy into compelling visual and verbal identities.

- Create brand style guides and toolkits to ensure consistent application across marketing, digital, packaging, and internal communications.

- Collaborate with marketing, product, content, and design teams to implement the brand across campaigns and customer experiences.

- Design brand collateral, including presentations, social media assets, website graphics, brochures, packaging, and signage.

- Conduct brand audits and competitor analysis to identify opportunities and maintain brand relevance.

- Ensure brand consistency across all internal and external channels.

- Lead or contribute to naming, tagline development, and storytelling elements as part of brand identity.

- Work closely with UX/UI designers to ensure branding integrity across web and mobile products.

- Stay up to date with design trends, branding techniques, and consumer behavior insights to continuously evolve the brand.

Required Qualifications:

- Degree in Graphic Design, Visual Communication, Branding, or a related field.

- 3-6 years of experience in branding, visual design, or creative direction roles.

- Strong portfolio demonstrating expertise in brand identity development across platforms.

- Mastery of design tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Sketch, or Canva.

- Solid understanding of brand strategy, positioning, and storytelling.

- Excellent attention to detail and consistency across visual elements.

- Strong communication and presentation skills-comfortable explaining design decisions and strategy to non-design audiences.

- Ability to balance creative vision with business objectives.

- Project management skills with the ability to handle multiple projects and deadlines.

Preferred Skills:

- Experience working in branding agencies or in-house brand teams.

- Familiarity with motion graphics, animation, or video editing tools like After Effects or Premiere Pro.

- Basic knowledge of web design, HTML/CSS, or CMS platforms like WordPress.

- Experience working with brand localization and multi-language branding systems.

- Familiarity with trademarking, legal usage of brand assets, and copyright considerations