Smartworks Coworking Spaces - Senior Leader - Performance Marketing

Role Overview

- Were looking for a high agency, data driven Senior Performance Marketing Leader to own and scale our digital acquisition engine.

- The ideal candidate brings hands-on experience managing large-scale performance campaigns across Meta, Google, and other digital platforms.

- This role is critical to driving user acquisition and unlocking the next phase of growth.

Key Responsibilities

- Strategize, plan, and execute ROI-positive campaigns across platforms (Google, Meta, YouTube, programmatic, etc.

- Own performance metrics CAC, ROAS, LTV, cost-per-lead etc.

- Collaborate with content, design, and product teams to deliver high-converting creatives and landing pages.

- Run A/B tests, experiment with ad formats, audiences, and funnels.

- Drive automation and scale using tools like Google Tag Manager, Pixel integrations, Looker Studio, etc.

- Manage agency partners or freelancers if needed.

- Monitor daily budgets, pacing, and performance with full funnel visibility.

Ideal Candidate Profile

- 6 to 10 years of performance marketing experience, ideally with a mix of startup and/or high-growth consumer brand exposure.

- Proven track record of scaling campaigns with strong CAC control.

- High ownership mindset and ability to work independently.

- The ideal candidate should have prior experience in leading teams and the enthusiasm to build and scale a new team from the ground up.

- Strong analytical and problem-solving skills; comfortable in Excel, Google Analytics, and ad

dashboards.

- Experience with tools like Mixpanel, AppsFlyer, GA4, or MMPs for attribution.

Why This Role Matters

This is a leadership track role for someone who wants to drive impact and scale growth meaningfully.

The right candidate will have the freedom to build and optimize full-funnel strategies while working closely with senior stakeholders.