SleepyCat - Performance Marketing Manager

Job Description: Performance Marketing Manager

About us:

SleepyCat was started to make it easier for consumers to shop for a mattress which is otherwise a very painful process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer.

Introducing India's first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one purr-fect mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a box! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to Delivery, thereby eliminating any middlemen that increases cost. We also offer a 100-night risk-free trial period so you have no issue in purchasing a mattress online!

Job Title: Performance Marketing Manager

Location: Gurugram

Job Summary:

We are looking for a dynamic Performance Marketing Lead to join our team. The ideal candidate will be responsible for driving the website's revenue growth through various digital marketing channels. They will develop, implement, and manage campaigns with a focus on ROI, optimizing performance to meet the company's revenue targets.

Key Responsibilities:

- Leading revenue and marketing ROAS for online sales on D2C website..

- Spearheading the sleepycat.in website growth initiatives by data driven approach, new growth hack ideas and good execution.

- Conceptualizing and executing campaigns working with brand team.

- Building and executing for the full marketing funnel from awareness to conversion.

- Leading sales campaigns and working cross functionally to execute them.

- CLM - Maximizing the revenue from existing customers by converting the subscriber base and reactivating lost customers.

- Generating leads for sales calling teams and retail walk-ins.

- Working on demand planning

What's in it for you?

- You get to drive the D2C revolution in India.

- Greater responsibility and hence faster learning.

- Direct exposure to running a business.

- Great peers you can learn from.