Site Visual Merchandiser - eCommerce

Online Site Merchandiser

Key Responsibilities:

Digital Visual Merchandising: Leverage customer data and analytics to identify trends and optimize product placements, banners, and featured categories for maximum visibility and engagement.

User Experience & Ease of Shopping: Enhance online merchandising by understanding customer behavior and improving navigation, filters, and search functionalities.

Customer Journey Optimization: Refine the end-to-end shopping experience, ensuring seamless product discovery, intuitive category structures, and frictionless checkout processes.

Assortment Gap Identification: Monitor inventory levels, identify gaps in product offerings, and ensure key products are prominently displayed.

Redefining Category & Attribute Taxonomy: Continuously evaluate and improve product categorization, attributes, and tagging to enhance searchability and relevance.

Promotions & Campaign Execution: Align merchandising strategies with marketing campaigns, seasonal trends, and promotional events to drive engagement and sales.

Key Result Areas (KRAs):

Conversion Rate Optimization (CRO): Improve site merchandising strategies to enhance conversion rates, click-through rates (CTR), and revenue per visitor (RPV).

Site Engagement Metrics: Increase time on site, reduce bounce rates, and improve session duration through effective merchandising techniques.

Sales & Revenue Growth: Drive category-wise sales and maximize revenue through optimized product placement and promotional strategies.

Inventory Turnover & Sell-through Rate: Ensure effective stock visibility and minimize slow-moving inventory by aligning site merchandising with demand trends.

A/B Testing & Data-Driven Decisions: Implement testing strategies for product placements, banners, and call-to-actions (CTAs) to refine merchandising effectiveness.

SEO & On-site Search Optimization: Enhance product discoverability through improved keyword usage, metadata, and internal linking strategies.