Shoppers Marketing Manager/ Trade Marketing Manager - FMCG

Role : Shoppers Marketing Manager/ Trade Marketing Manager

Location : Chennai

Experience : 7 Years

Qualification : Bachelor's/master's degree in business administration

Roles & Responsibility:

- Develop and execute shopper marketing strategies aligned with business objectives, category priorities, and consumer insights.

- Identify key shopper trends, behaviors, and barriers through market research and data analysis.

- Create and implement impactful trade marketing programs, including in-store activations, promotions, and visibility strategies.

- Collaborate with sales, brand, and category teams to ensure consistent communication and alignment across functions.

- Establish strong relationships with retail partners to maximize brand presence and promotional effectiveness.

- Manage budgets, track ROI, and optimize marketing investments to ensure maximum impact.

- Analyze campaign performance, generate insights, and recommend improvements for future initiatives.

- Monitor competitive activities and develop strategies to maintain a competitive edge at the point of sale.

- Strong understanding of consumer behavior, shopper insights, and retail dynamics.

- Proven ability to develop and execute shopper-centric marketing plans

- Excellent communication, negotiation, and relationship-building skills.

- Strong analytical and problem-solving abilities with attention to detail.

- Proficiency in data analysis tools and marketing software is a plus.

- Creative mindset with the ability to think strategically and innovatively.

- Prior experience in handling premium brands is desirable.

- Background in sales-Organised Channel is a plus.

- Ability to work in a fast-paced, dynamic environment with strong problem-solving skills.