SEO Manager - EdTech

Job Summary:

We are looking for a highly skilled SEO Manager with 5 years of hands-on experience in Search Engine Optimization (SEO), particularly within the EdTech industry.

The ideal candidate will be responsible for developing and executing a robust SEO strategy to drive organic traffic, improve search rankings, and enhance user engagement.

Key Responsibilities :

- Develop and implement end-to-end SEO strategies to improve organic search rankings and traffic.

- Conduct in-depth keyword research, competitor analysis, and content gap analysis to identify growth opportunities.

- Optimize on-page SEO elements, including meta tags, headings, internal linking, schema markup, and content structure.

- Oversee technical SEO, including website audits, crawlability, indexing, and Core Web Vitals optimization.

- Collaborate with the content team to develop SEO-friendly content for blogs, landing pages, and program pages.

- Build and execute an effective backlink strategy, ensuring high-quality link-building efforts.

- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.

- Stay updated with the latest SEO trends, algorithm updates, and industry best practices to maintain a competitive edge.

- Work closely with developers, designers, and content teams to implement SEO best practices across Hero Vired's website.

- Track KPIs (organic traffic, rankings, conversions, and engagement metrics) and prepare detailed reports for management.

Requirements- :

- 5 years of SEO experience, specifically in the EdTech industry.

- Strong expertise in on-page, off-page, and technical SEO.

- Proven track record of improving search rankings and organic traffic.

- Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and GA4.

- In-depth knowledge of HTML, CSS, JavaScript, and SEO-friendly website structures.

- Experience with website migration, page speed optimization, and mobile SEO.

- Strong analytical mindset with the ability to interpret data and drive actionable insights.

- Excellent communication skills and the ability to collaborate across teams.

- Prior experience handling large-scale SEO projects in the EdTech domain is a plus