Senior Strategist - Social Media

Job Description:

At Our Client, we are seeking a Social Media Strategist - Senior II to lead cross-platform social media initiatives, manage a creative team, and design impactful digital campaigns that strengthen brand presence, engage audiences, and drive measurable business outcomes.

Requirements:

- 7 to 10 years of experience in social media management and strategy

- Proven ability to drive long-term social media strategies across multiple platforms

- Experience in managing and mentoring junior and mid-level team members

- Expertise in planning and executing campaign calendars, brand launches, and digital activations

- Strong analytical skills in evaluating content performance, audience behavior, and competitive landscape

- Ability to coordinate with content, design, and performance marketing teams for integrated campaigns

- Experience in identifying and managing influencer partnerships and user-generated content opportunities

- Skilled in leading brand response management, crisis communication, and tone-of-voice training

- Proficient in presenting performance reports and strategic insights to internal teams and clients

- Deep knowledge of Instagram, LinkedIn, X (Twitter), YouTube, and emerging platforms

- Proficiency in Meta Business Suite, Creator Studio, Buffer, or Sprout Social

- Strong grasp of social media trends, formats, and cross-platform content adaptations

- Experience in brand storytelling and blending organic and paid media strategies

- Thought leadership and a proactive, solutions-first mindset

- Excellent verbal and written communication skills

- Ability to adapt tone and messaging to suit different brand voices and target audiences

- Strong skills in team mentoring, leadership, and conflict resolution