Senior Specialist - Product Marketing - Consumer Durables

The Product Marketing Manager will be responsible for driving go-to-market strategies, brand positioning, and consumer engagement for high-value consumer durable products. The role involves working closely with cross-functional teams to enhance product visibility, optimize sales performance, and ensure a seamless customer experience.

Key Responsibilities:

1. Go-To-Market (GTM) Strategy & Execution:

- Develop and implement GTM strategies to drive product adoption and market penetration.

- Plan and execute launch campaigns in collaboration with sales, digital, and retail teams.

- Define pricing, promotions, and bundling strategies to maximize revenue.

2. Market Research & Consumer Insights:

- Conduct market research to identify consumer needs, competitive landscape, and emerging trends.

- Leverage data analytics to refine target audience segmentation and optimize marketing spend.

- Monitor and analyze customer feedback to enhance product positioning.

3. Brand & Product Positioning:

- Develop compelling brand messaging and communication strategies.

- Collaborate with creative agencies to execute advertising, digital, and influencer campaigns.

- Ensure consistent branding across all marketing channels (online, offline, retail, and service touchpoints).

4. Sales Enablement & Retail Marketing:

- Work closely with the sales team to create marketing collaterals, product training materials, and sales pitch decks.

- Design and execute in-store promotions, dealer engagement programs, and POS merchandising strategies.

- Partner with e-commerce and retail teams to optimize product listings and drive conversion rates.

5. Digital & Performance Marketing:

- Lead SEO, SEM, paid media, and content marketing strategies to enhance brand reach.

- Manage social media and influencer collaborations to create high-impact campaigns.

- Drive website traffic, lead generation, and online-to-offline (O2O) conversions.

6. Product Lifecycle Management & Innovation:

- Work with the R&D and product development teams to define product roadmaps and new feature introductions.

- Analyze product performance metrics and recommend improvements for innovation and differentiation.

Required Skills & Qualifications:

- Experience: 4-8 years in product marketing, category management, or brand management within the consumer durables-AC or Water Heater only.