Senior Specialist - Performance Marketing - EdFinTech

Our client is a global, AI-powered EdFinTech company, dedicated to simplifying and democratizing access to education financing for students pursuing studies abroad. By leveraging technology and strategic partnerships, our client aims to provide seamless, transparent, and affordable financial solutions to empower the next generation of global leaders.

- Plan, launch, and optimize paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook/Instagram)

- Taboola, Bing, and other CPL-focused platforms

- Manage performance dashboards to track CAC, CVR, CPL, ROAS Structure and execute A/B and multivariate tests (creatives, copy, landing pages, bidding strategies)

- Collaborate with product/design teams for high-conversion ad flows and audience targeting

- Coordinate with CRM and operations teams to ensure funnel consistency from lead to loan sanction

- Monitor budgets, pacing, attribution windows, and cross-channel performance

- Share weekly reports on trends, insights, and optimization actions

- Stay updated on ad platform policies-especially for financial services

Qualifications & Experience:

- 5-7 years of performance marketing experience (Google, Meta)

- Managed - 3-5L+ monthly budgets with strong CAC/ROAS performance

- Proficient in attribution tools (GA4, UTMs, multi-touch models)

- Strong analytical, spreadsheet, and reporting skills

- Prior experience in fintech, edtech, or financial services preferred

- Self-starter with high ownership and data-driven decision-making

Bonus Points:

- Experience in regulated sectors (finance, education loans)

- Exposure to organic growth (Quora, SEO, Reddit)

- Worked with BI tools (Looker, Tableau, Data Studio)

- Knowledge of CRO, tracking, and landing page testing

- Prior startup experience across strategy and execution