Sr. Product Marketing (B2C Digital Products)

Job Description:

Looking for candidates having experience from B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech) only apply

Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there's a long tenure in a prior role. Frequent job changes are straight rejects.

Note: Total years of experience must not exceed 7 years

Role & Responsibilities:

We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team.

The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications.

This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication:

New Product Ideation:

- Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.

- Conduct market research and analysis to identify emerging trends and opportunities.

Go-to-Market Strategy:

- Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches.

- Work closely with the product development team to align marketing initiatives with product features and benefits.

Competitor Research:

- Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.

User Lifecycle Management:

- Develop and implement strategies to optimize the user lifecycle, from acquisition to retention.

- Utilize data-driven insights to enhance user experience and engagement.

A/B Testing:

- Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.

App Store Optimization (ASO):

- Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.

Stakeholder Management:

- Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches.

- Build and maintain strong relationships with external stakeholders, including partners and vendors.

Ideal Candidate:

Communication:

- Excellent written and verbal communication skills.

- Ability to convey complex ideas in a clear and compelling manner.

Product Analytics:

- Strong understanding of product analytics and the ability to derive actionable insights from data.

App Media Buying:

- Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.

- Proven ability to optimize campaigns for maximum ROI.

App Monetization:

- Knowledge of various app monetization models and strategies.

- Ability to develop and implement monetization plans that align with business goals.

Design and Messaging:

- A keen eye for design and messaging to create visually appealing and effective marketing materials.

- Understanding of how design elements impact user engagement.

If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.

Perks, Benefits and Work Culture:

- Flexible work hours and leaves

- Salary advance

- Maternity/Paternity leave benefits & adoption assistance

- Butler & Concierge services

- Team Off-sites & Celebrations

Beyond Work:

- Insurance benefits for you and family

- Interest-free loans

- Gift vouchers for special moments

- Fully-equipped Gym

- Education Sponsorship Programs