Senior Product Marketing Manager - Cyber Security Products

Job Title:

Senior Product Marketing Manager - Cyber Security Products

Location: Bangalore, India

Department: Marketing

Reports To: Director of Product Marketing / Head of Marketing

Position Overview:

- Our client is seeking a Senior Product Marketing Manager - Cyber Security Products to lead the end-to-end marketing efforts for their cybersecurity product portfolio. This individual will play a pivotal role in defining and executing go-to-market (GTM) strategies, driving product adoption, and effectively positioning the offerings to achieve growth in competitive B2B markets.

- As part of a high-impact marketing team, the incumbent will collaborate cross-functionally with product management, sales, demand generation, and customer success teams to develop compelling messaging, create engaging content, and execute high-converting campaigns.

Key Responsibilities:

Go-to-Market Strategy:

Develop and execute comprehensive GTM strategies for both new product launches and existing product enhancements.

Positioning & Messaging:

Craft differentiated positioning and messaging that resonates with target buyer personas in the cybersecurity domain.

Content Strategy & Development:

Create and manage a robust content plan including solution briefs, whitepapers, case studies, videos, blog posts, and sales enablement materials.

Competitive Intelligence:

Analyze competitive products, market trends, and customer feedback to inform positioning, pricing, and feature differentiation.

Market Research:

Conduct primary and secondary research to identify emerging trends, customer pain points, and market opportunities.

Sales Enablement:

Equip the sales team with tools, presentations, battle cards, and training to help them effectively position and sell products.

Campaign Execution:

Partner with the demand generation team to design and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline.

Collaboration:

Work closely with product managers, engineers, and customer success teams to gather insights and drive alignment across GTM activities.

Qualifications:

- MBA from a reputed institution.

- 6+ years of relevant experience in cybersecurity product marketing or B2B SaaS marketing roles.

- Demonstrated success in launching and driving adoption of cybersecurity or technical B2B products.

- Strong storytelling and content creation skills with an ability to simplify complex concepts.

- Familiarity with modern marketing automation and AI-powered marketing tools (e.g., HubSpot, Marketo, ChatGPT, Jasper, etc.).

- Excellent communication, project management, and cross-functional collaboration skills.

- Strategic thinker with analytical mindset and attention to detail.