Role Title:
Senior Product Manager - B2C Mobile & Growth
Location: Mumbai / Remote
Key Responsibilities:
- End-to-end ownership of B2C user lifecycle - from app onboarding to renewals.
- Drive engagement, retention, and trust through superior mobile UX and data-backed strategies.
- Lead the mobile product roadmap: features like onboarding, reminders, SOS, etc.
- Leverage tools like Mixpanel / Amplitude to increase user activation and long-term retention.
- Plan and execute A/B tests, collaborating tightly with design and engineering.
- Propose GenAI-powered features for automation and personalization of user experiences.
- Transform complex insurance journeys into intuitive and elegant UX flows.
What We're Looking For:
- 4-10 years of experience in B2C mobile product management.
- Deep understanding of UX design, growth funnels, and behavioral user flows.
- Strong grasp of technical concepts - APIs, backend architecture, data flow.
- Bonus if you bring exposure to GenAI, AI-led features, or MarTech tools.
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