Senior Product Manager - B2C

Job Summary:.

- We are seeking an experienced Product Manager with 5-8 years of experience in the B2C market, particularly in the jewelry industry.

- The ideal candidate will drive product strategy, develop roadmaps, and manage end-to-end product lifecycles to enhance customer engagement, increase conversions, and elevate brand presence.

Key Responsibilities:

- Product Strategy: Develop and execute a comprehensive product roadmap in line with business goals and market trends in the jewelry industry.

- Market Research: Conduct competitive analysis, consumer behavior studies, and industry trend assessments to identify growth opportunities.

- Customer-Centric Development: Gather feedback and insights from customers to drive product improvements and innovations that resonate with target audiences.

- Collaboration: Work cross-functionally with marketing, design, engineering, sales, and supply chain teams to ensure timely product launches and seamless execution.

- E-commerce Optimization: Develop and optimize digital experiences, ensuring an intuitive user journey and maximizing conversions.

- Pricing Strategy: Implement competitive pricing models based on market dynamics and consumer preferences.

- Performance Monitoring: Track product performance metrics (e.g, revenue, retention, engagement) and propose actions to improve key outcomes.

- Innovation: Identify and implement new features and product lines to enhance customer value and differentiation in the marketplace.

Qualifications:

- Degree in business, marketing, product management, or a related field.

- 5-8 years of experience in product management with a focus on B2C, preferably within the jewelry, fashion, or luxury goods sectors.

- Strong understanding of customer journeys, e-commerce platforms, and omnichannel retail strategies.

- Experience with product lifecycle management (PLM) and go-to-market strategies.

- Excellent analytical, problem-solving, and decision-making skills.

- Proven track record of leading cross-functional teams and delivering customer-driven solutions.

- Strong communication and stakeholder management skills.

Preferred Skills:.

- Experience in digital marketing, CRM systems, or customer loyalty programs.

- Knowledge of jewelry design, manufacturing, or sourcing processes