What will you do:
- Develop a thorough understanding of the healthcare market, competitive products, and e-commerce market dynamics to gain insights into latest market trends and competitors' movements
- Gather, analyze and distribute intelligence on products, competitors and customer behaviors across different platforms to support product development team on product discovery and conceptualization
- Be the go-to person for the product, collaborate with cross-functional Product, Analytics and Strategy teams to help determine product vision, strategy and roadmap of capabilities
- Conduct regular competitive analysis on feature enhancement and feature roll outs by competitors
- Use product usage data to understand customer pain points and recommend possible solutions to the product team
- Constant learning and collaborating with the team to develop best practices on product configuration
- Designing A/B and multivariate experiments to test out multiple hypotheses
- Own complete end to end analytics of a product pod
What are we looking for:
- Experience in various Analytics & Data Extraction tools such as SQL, Excel, Tableau etc. (Good to have - Google Analytics, MixPanel,Metabase, etc.
- Ability to gather insights around product performance and user engagement / retention from clickstream data.
- Understanding of what drives user engagement and retention and how data can be used to evaluate this
- Solid presentation and communication skills to highlight data trends, insights and recommendations to improve engagement
- 3+ years experience in online products (App/Web products) is a must (3 to 4 years is preferred)
- Experience in instrumentation of data (events, screens, goals, etc) capturing for above platforms
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