Senior Marketing Lead - SaaS/eCommerce

Senior Marketing Leader

Job Description:

Our client is looking for a seasoned Marketing Leader who can own and scale all facets of growth marketing, brand strategy, communications, and performance marketing. This role requires a balance of creative brand thinking and strong analytical skills to lead demand generation, optimize ROI, and build a trusted industrial brand. You'll collaborate closely with leadership, tech, product, and category teams to deliver on aggressive growth targets.

Key Responsibilities:

Strategic Growth & Planning:

- Build and execute the annual integrated marketing roadmap aligned to business goals.

- Own end-to-end marketing P&L including paid media, brand marketing, CRM, events, and communication.

- Lead GTM planning for new verticals, categories, and geographies.

Performance & Digital Marketing:

- Scale revenue and leads via SEM, SEO, social media marketing, affiliate, and email marketing.

- Run targeted digital campaigns across platforms.

Brand, PR & Communications:

- Define and own the organization's brand identity across touchpoints.

- Build impactful PR, content, and thought leadership campaigns.

- Develop creative assets including brand videos, landing pages, and event kits.

Events, Partnerships & CXO Marketing:

- Strategize and lead participation in high-impact industry events and trade shows.

Product, Analytics & Tools:

- Collaborate with Product & Tech teams to optimize user journeys, CRO, and app/web analytics.

- Enable real-time tracking and measurement of campaign ROI, customer funnel behavior, and retention metrics.

Team Leadership & Agency Management:

- Build, mentor, and scale a high-performing marketing team across performance, brand, CRM, and design.

- Manage agency relationships for media buying, PR, influencers, creatives, and SEO.

Qualifications:

- 10+ years of overall experience in B2B or B2B2C marketing, preferably in e-commerce, SaaS, or industrial domains.

- Proven experience in performance marketing, brand strategy, and marketing automation.

- Excellent storytelling, communication, and cross-functional collaboration skills.

- Bachelor's degree required; MBA/PGDM from a reputed institute is preferred.