Senior Marketing Analyst

Senior Marketing Analyst

Location: Bengaluru( in office)

Full-time | Experience: 1-3 years

Department: Marketing / Growth

About the Role:

We're looking for a data-driven and curious Senior Marketing Analyst to join our Growth team. You'll play a critical role in analyzing campaign performance, automating reports, and providing insights that drive decision-making across marketing platforms. If you're someone who enjoys digging into data, automating dashboards, and translating metrics into marketing actionables, we'd love to hear from you.

Key Responsibilities:

- Analyze performance across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.)

- Build and maintain automated dashboards using SQL, Python, and Google Sheets

- Track KPIs like CAC, ROAS, CTR, CPI, etc., and identify optimization opportunities

- Collaborate with performance marketing, creative, and product teams to test and improve campaigns

- Design A/B tests, segment audiences, and extract actionable insights from large datasets

- Assist with attribution modeling and spend forecasting

- Own weekly and monthly reporting to leadership

Requirements:

- Strong understanding of digital marketing platforms: Meta Ads, Google Ads, UAC, YouTube, DV360, etc.

- Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and tools like Firebase/GA4

- Experience in analyzing acquisition funnels, retention cohorts, and campaign attribution

- Working knowledge of SQL (BigQuery, MySQL) for data querying and analysis

- Basic Python skills for data automation and visualization (Pandas, Matplotlib preferred)

- Advanced skills in Google Sheets (formulas, pivots; App Script is a plus)

- Strong communication skills and a business-first mindset when analyzing marketing metrics

- Ability to work cross-functionally with marketing, product, and engineering teams

Bonus Points:

- Experience with Looker Studio, Tableau, or other BI tools

- Experience with marketing APIs (Google Ads API, Meta Ads API)

- Prior work in a high-growth or D2C/startup environment