Senior Manager - Social Media

About the job:

Job Description:

- Develop and execute a compelling social media strategy aligned with the brand's vision and business objectives.

- Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms.

- Oversee content creation, ensuring alignment with brand voice, audience preferences, and platform trends.

- Conceptualize and execute creative content strategies tailored to different formats like Reels, Stories, and Carousels.

- Oversee creation and implementation of the monthly content calendar which includes monthly sales objectives and initiatives.

- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

- Define KPIs for social media and implement systems to measure the progress

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