Senior Manager - Social Media

Role : Senior Social Media Manager

Client : India's largest beauty brand

Exp : 6+ years

CTC : 18 LPA

Location : Lower Parel, Mumbai

JD overview :

- Develop and execute a compelling social media strategy aligned with the brand's vision and business objectives.

- Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms.

- Oversee content creation, ensuring alignment with brand voice, audience preferences, and platform trends.

- Conceptualize and execute creative content strategies tailored to different formats like Reels, Stories, and Carousels.

- Oversee creation and implementation of the monthly content calendar which includes monthly sales objectives and initiatives.

- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

- Define KPIs for social media and implement systems to measure the progress.

Requirements:

- Degree in Marketing, Communication Studies

- 5+ years of experience in social media management or digital marketing.

- Deep understanding of social media algorithms, trends, and content formats.

- Strong creative vision with an eye for content, design, and storytelling.

- Ability to analyze performance metrics and translate insights into actionable strategies