Senior Manager - Secondary Sales Automation Platform - FMCG Industry

Industry: FMCG / Consumer Goods

About the Role:

We are seeking a dynamic and experienced professional to lead our Secondary Sales Automation Platform (DMS). This is a high-impact role responsible for managing the end-to-end lifecycle of the platform, driving adoption across the network, ensuring system reliability, and enabling robust data integration and analytics.

Key Responsibilities:

Product Lifecycle Management

- Lead the complete lifecycle of the Secondary Sales Automation Platform (DMS) - from conceptualization to deployment and optimization.

- Design, automate, and deploy sales automation processes to drive operational excellence.

- Drive platform usage and adoption KPIs among distributors, field force, and internal teams.

- Ensure seamless data integration between DMS and related platforms such as SFA, Dealer Apps, and ERP.

Data Integration & Analytics

- Build and maintain data pipelines to the data warehouse to enable advanced KPI dashboards and reports.

- Ensure uninterrupted data flow and health of data across connected systems.

- Own and monitor Secondary Master Data, and conduct regular dipstick analyses to ensure accuracy and relevance.

Vendor & Platform Management

- Act as the Single Point of Contact (SPOC) for the DMS vendor to ensure system uptime, updates, and SLA adherence.

- Collaborate with IT, Sales, Finance, and Supply Chain to ensure zero downtime and issue resolution.

Team & Support Management

- Lead teams supporting the DMS platform across Head Office, On-ground Operations, and Call Centre.

- Ensure timely training, support, and escalation management for all platform-related concerns.

Process Ownership

- Act as the Custodian of Auto-Replenishment Process to enable accurate and timely distributor stock replenishment.

- Own and manage the Scheme Management Platform to ensure effective execution and tracking of secondary schemes.

Desired Profile : MBA-Tire 1-B-School-18-19 pass out.

- Experience in Sales Automation / IT Systems / Channel Sales Operations in FMCG/Retail/Distribution businesses.

- Strong understanding of Secondary Sales, DMS, SFA, Dealer operations and end-to-end supply chain.

- Hands-on experience in leading automation/digital transformation projects.

- Excellent analytical, stakeholder management, and vendor coordination skills.

- Prior experience in managing master data, building dashboards, and using BI tools will be an advantage.