Our client is a large MNC. One of their verticals is Spices manufacturing and sales in domestic and international markets.

PURPOSE OF JOB: Head sales and marketing of spices in different forms in domestic as well as export markets

DUTIES & RESPONSIBILITIES:

Achieving sales targets and developing new business:

- Identify new customers for existing portfolio of spice products and derivatives

- Identify new product forms and communicate to other business functions

- Identify new markets and potential customers for existing as well as new product forms

- Establish correspondence with probable customers and agents to get potential business

- Give daily price quotes for product portfolio to potential customers

- Coordinate with other functions to streamline business processes

- Increase market penetration in volume market segment

- Set sales targets for team and track progress periodically

- Perceive customer needs, negotiate and get the business

Improving service quality:

- Monitor customer order execution for key accounts

- Ensure zero product recall and conduct root cause analysis with business functions

- Supervise preparation of logic notes and cost sheets for key accounts

Customer relationship management:

- Build competencies in marketing team for providing better customer service

- Manage customer specific financial procedures for key accounts

- Gain word of mouth by delighting customer with excellent products and service

Branding and promotional activities:

- Continuous efforts toward building strong corporate Spices brand recall among customer

- Build relationship with probable customers or people with potential customer leads at self-organized or other events

- Monitor any outgoing promotional communication

- Visit to national and international trade fairs, seminars and conferences to increase visibility and knowledge base

Building business network:

- Associate with organizations such as Spice board of India and World spice congress for in-depth understanding of industry and increasing visibility

- Maintain relationship with existing and probable customers for repeat business and goodwill

Develop marketing strategy and action plan aligned with business strategy:

- Interact with all business stakeholders on regular basis

- Keep abreast with competitors' moves and business strategies

- Develop promotion strategy for product portfolio of value segment

- Perform risk analysis ongoing basis for entry strategy into new product segments and markets

- Tracking market prices for maintaining price competitiveness

Technical COMPETENCIES:

- B2B sales and marketing

- Volatility and commodity price dynamics

- Product attributes and country/client wise quality norms

- Competitor's strategy product wise and market wise

- Global, Indian Spices and Food processing industry and their growth drivers

- Business practices of countries

- Agriculture and food technology

- Spices value addition products and processes

Managerial:

- Commercial Negotiation

- Planning & Controlling

- Presentation skills

- Business Etiquettes

- Inter-personal Skills

- Relationship Management

- Team building