Senior Manager - Performance Marketing

Senior Manager - Performance Marketing

Job Description:

We are seeking a highly analytical and creative Manager/Sr. Manager Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.

- Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.

- Manage and optimize marketing budgets exceeding 20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).

- Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

- Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.

- Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.

- Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.

- Work with international teams to ensure cultural and linguistic customization of campaigns.

- Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Requirements:

- 4 to 8 years of hands-on experience in Performance Marketing.

- Proven track record in managing large-scale budgets (20 Cr+ annually) with strong focus on ROI.

- Must have worked in or with a company that has 100 Cr+ annual revenue.