Senior Manager - Performance Marketing

Senior Manager - Performance Marketing

Key Responsibilities:

- Own and manage the monthly performance marketing budget to meet revenue goals profitably

- Run paid campaigns across Meta, Google, YouTube, affiliates, and emerging platforms, ensuring ROAS benchmarks are met

- Strategically scale budgets (2025% MoM) without destabilizing ROAS or performance

- Drive channel efficiency with tight control over CAC, CTR, CPM, CPC, and CVR

- Design and execute experiments for audience expansion, new creatives, and market testing

- Collaborate with creative, web, and analytics teams to improve AOV, CVR, and landing page performance

- Build performance dashboards, weekly performance reports, and structured scaling playbooks

- Conduct LTV:CAC analyses to identify new efficiency opportunities

- Manage pacing, offer alignment, and monthly planning to avoid mid-month budget or ROAS slumps

- Align campaign strategies with inventory, product priority, and category trends

- Work closely with leadership to ensure marketing efforts are aligned with revenue and profitability goals

Success Metrics:

You will be measured on:

- Total online revenue driven via paid performance

- Return on Ad Spend (ROAS)

- Monthly budget growth and scale

- Customer Acquisition Cost (CAC) and CPM stability

- AOV and CVR improvement metrics

Must-Have Skills:

- Proven success in scaling performance budgets without sacrificing ROAS

- Deep expertise in Meta Ads Manager, Google Ads, GA4, and attribution tools

- Strong analytical mindset with proficiency in Excel/Sheets, GA4, and BI dashboards (e.g. Looker)

- Ability to link marketing performance to P&L impact

- Experience running creative, audience, and bidding experiments

- Background in D2C or high-AOV categories

- Experience in team management and cross-functional coordination